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EXPLORE THE THEME OF THE 12TH EDITION
From Factory to Future
Resilient Value Chains in ASEAN
From production to innovation, from efficiency to resilience, and from local operations to global collaboration — ASEAN is undergoing a fundamental transformation. We explore this change through three interconnected perspectives.
SMART
RESILIENT
CONNECTED
From Factory to Future: Resilient Value Chains in ASEAN
The 12th edition of exploreASEAN is built around the theme “From Factory to Future”, exploring how ASEAN economies are moving from traditional, production-based value creation toward more innovative, resilient and internationally connected business models. The focus is not on leaving manufacturing behind, but on developing value creation further – toward higher-value supply chains, smart innovation, digital services and resilient growth.
Join our journey and explore the ASEAN countries.
Smart Innovation
Doing More with Less
How can companies develop innovative solutions when resources are limited and markets are constantly changing? Smart Innovation focuses on practical, fast and affordable solutions that address real-world challenges – from automation and smart manufacturing to digital services, fintech and new business models.
The focus is not innovation for its own sake, but the ability to use technology pragmatically and create maximum impact with limited resources. ASEAN offers numerous examples of creative, market-driven approaches to solving complex challenges.
Resilient Supply Chains
Adapting to a Changing World
Climate change, geopolitical developments, infrastructure gaps and global disruptions are reshaping the environment in which companies and supply chains operate. Resilient Supply Chains explores how businesses can respond to these risks while remaining competitive.
The focus is on resilient value chains, sustainable production and energy, water and infrastructure resilience. ASEAN provides valuable insights into how companies and economies can combine growth with the ability to adapt to an increasingly uncertain world.
Business Across Cultures
Navigating Global Collaboration
Successful international collaboration is about more than strategy and numbers. Communication, trust, decision-making and different approaches to working together all play a crucial role. Business Across Cultures therefore looks at the practical realities of collaboration between Switzerland and ASEAN.
The aim is to better understand cultural differences and turn them into a strength. The delegation explores how different perspectives and ways of working shape international partnerships – and why cultural competence is an important factor for long-term business success.