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CHOSEN DESTINATIONS
First of all – What is ASEAN?
The Association of Southeast Asian Nations, called ASEAN, is formed by the 10 member countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Its establishment in 1967 had as its goals strengthening economic, social, and political cooperation as well as balancing political conflicts between these nations.
Check out the following short video to learn more about ASEAN.
Three Countries. Three Different Paths. One Shared Journey from Factory to Future.
Each year, exploreASEAN takes us to countries that offer a unique perspective on the culture, economy and business landscape of Southeast Asia. For this year’s theme, "From Factory to Future: Resilient Value Chains in ASEAN", we have chosen Vietnam, Singapore and the Philippines – three countries at different stages and on different paths of economic transformation.
Each destination reveals a different side of the journey from production-based growth to higher-value, resilient and internationally connected business models. Together, they allow us to explore how ASEAN is building the businesses and value chains of the future.
Three countries. Three different paths. One shared journey from Factory to Future.
Ho Chi Minh Vietnam
Hanoi Vietnam
Manila
Philippines
Singapore
Cebu
Philippines
Vietnam
Industrial Upgrading
Three countries. Three different paths. One shared journey from Factory to Future.
Vietnam represents the transition from a cost-efficient manufacturing base toward higher-value industrial development. The focus is on industrial ecosystems, supplier development, localisation and growing capabilities in engineering and semiconductors. At the same time, eco-industrial parks demonstrate how manufacturing can become more sustainable and resilient.
Join us on the journey from factory floors to higher-value industries, and discover how Vietnam is shaping the future of manufacturing!
Philippines
Service-Led Resilience
Three countries. Three different paths. One shared journey from Factory to Future.
The Philippines illustrates how economic growth is increasingly driven by services, digitalisation and new forms of value creation. IT-BPM, digital services, fintech and digital public infrastructure are complemented by innovative approaches to healthcare access. At the same time, the delegation explores how companies and institutions respond to climate and disaster risks, making resilience an increasingly important part of their business models.
Join us on the Philippines’ exciting journey, where service-led growth meets digital innovation, resilience, and new opportunities for the future!
Singapore
The Orchestration Hub
Three countries. Three different paths. One shared journey from Factory to Future.
Singapore plays a unique role in the region. As an international hub for finance, trade and logistics, the city-state connects markets and value chains across ASEAN and beyond. Global companies, capital, technology and international institutions come together here, offering a glimpse into how the economy of the future can be connected, coordinated and orchestrated.
This unique combination of global connectivity, strategic ambition, and innovation makes Singapore one of the most dynamic and influential business hubs in the region!
