Our Destinations:

Explore the Destinations
of the 11th Edition with us

First of all – What is ASEAN?

The Association of Southeast Asian Nations, called ASEAN, is formed by the 10 member countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Its establishment in 1967 had as its goals strengthening economic, social, and political cooperation as well as balancing political conflicts between these nations.

Check out the following short video to learn more about ASEAN.

Chosen Destinations

Each year we aim to visit interesting countries that give us an understanding of the culture and business conducted in the ASEAN region. For this year's theme "SmartASEAN: Innovate Beyond Borders", we have picked three countries that will give us a deeper insight into our chosen areas of interest.
Our journey will take us to two of ASEAN's founding countries, Thailand and Indonesia, as well as to Vietnam, which joined the Association back in 1995.

Thailand

Welcome to Thailand, a fascinating country in the heart of Southeast Asia. The nation impresses with a diverse and dynamic economic structure. At its center is the export industry, which accounts for around 60% of GDP and produces, among other goods, cars, car parts, electronic devices, and computers that are valued worldwide.

Another key sector is agriculture, which employs more than one-third of the population despite contributing only around 6% to GDP. At the same time, Thailand is pushing forward with its Thailand 4.0 strategy, investing in digital health, smart city initiatives, and sustainable mobility. With a fast-growing start-up ecosystem in e-commerce and fintech, and strong developments in green technologies such as electric mobility and sustainable farming, the country is positioning itself as a regional hub for innovation and smart transformation.

Join us on this journey through Thailand’s vibrant economy and discover how it is shaping the future of SmartASEAN with technology, sustainability, and innovation!

Indonesia

Next stop: Indonesia. As the world’s largest island nation with over 270 million people, it is Southeast Asia’s biggest economy and a fast-emerging hub for innovation. A young, tech-savvy population fuels growth in e-commerce, fintech, and start-ups, while major investments in infrastructure and renewable energy drive sustainable development.

With smart city initiatives and advances in green technologies such as geothermal and solar, Indonesia positions itself at the crossroads of digital transformation and sustainability.

This unique combination of scale, digital drive, and green innovation makes Indonesia one of the most dynamic and promising economies in the region!

Vietnam

Last but not least; Vietnam, which has developed into one of the fastest-growing economies in Southeast Asia. Investor-friendly policies and a competitive labour market have made the country an important player in global supply chains, particularly in textiles, footwear, and electronics.

Today, Vietnam is also emerging as a hub for digital services, fintech, and start-ups, while large investments in solar energy underline its ambitions for a more sustainable future. With its young workforce and rapidly growing innovation ecosystem, the country is positioning itself as both a manufacturing powerhouse and a rising center of digital transformation.

Join us on Vietnam’s exciting journey, where economic progress meets digital innovation and sustainable growth!